Universality does not necessarily equate to the lack of product individual approach and at least one of the world leading hi-tech company is well-recognized and respected for combining variety with compliance. Microsoft is a designer and producer of software, hardware, services, operating systems and innovative devices. Impressive variety of products is divided into groups of potential clients and in fact, the amount of products destined for a particular client is an extensive power of Microsoft. Nowadays, the highest level of popularity, apart from Microsoft operating systems themselves, has been achieved by business software, home and educational software. Products orientated to the field of entertainment also remain widely-known among the customers.