Individual needs and expectations of a customer are possible to be fulfilled as long as there is complexity of products involved. By such term as product complexity, each computer user is enabled to obtain the version that corresponds with his needs and expectations at the utmost. There is a general tendency of perceiving the originality of a license as the essential element and the key feature. Nevertheless, the fact of being an original and licensed product of a particular company is not the only characteristic feature that has to be taken into consideration when obtaining a license. Every type of license enables the user to gain specific and openly defined rights.
Business journeys used to be complicated as there were many items that had to be carried by an entrepreneur all at once. Black leather suitcase, laptop and a mobile phone became symbols of a man devoted to business. Nowadays, times have changed and a businessman does not necessarily need this wide range of items. Instead of holding a suitcase with a laptop, he can keep it for his own private purposes as laptop is no longer obligatory. The majority of businessmen is more often seen with a modern mobile phone. What used to be the main purpose of mobile phones is no longer the only priority because their role in human life has changed.
Universality does not necessarily equate to the lack of product individual approach and at least one of the world leading hi-tech company is well-recognized and respected for combining variety with compliance. Microsoft is a designer and producer of software, hardware, services, operating systems and innovative devices. Impressive variety of products is divided into groups of potential clients and in fact, the amount of products destined for a particular client is an extensive power of Microsoft. Nowadays, the highest level of popularity, apart from Microsoft operating systems themselves, has been achieved by business software, home and educational software. Products orientated to the field of entertainment also remain widely-known among the customers.
Every innovation begins with a dream. No matter how utopian this dream would seem to be, there is a high possibility that one day, this dream may become reality. Obstacles, difficulties and temporary lack of knowledge all combined may be powerful but when sheer fascination of the particular subject is involved, everything is possible. Back then, in the 1970s not many people would believe that one day popular typewriters will be replaced by an extensively more modern device. Computers required plenty of space in a room and they had to be stored in specific conditions. As exclusive machines, at the very beginning computers were used mostly at prestigious companies and for military applications and no signs of changes in this field could be noticed. It all has changed with a dream of two very young men interested in modern technology when the history of Microsoft was born.